Product pages
Titles and descriptions that explain the product, its variants and the details that matter to shoppers.
- Titles, descriptions and specifications
- Images and alternative text
- Price, availability and variants
Ecommerce SEO
Your products. Easier to find and choose.
We improve product pages, category structure and the technical foundations of your store, helping shoppers find what they need and make an informed buying decision.
What we improve
From a search to the right product.
We start with your catalogue and how your customers shop. Our work covers individual pages as well as the templates and rules that shape the whole store.
Categories & navigation
A structure that helps shoppers move from what they need to the products that fit.
- Categories and subcategories
- Internal links and breadcrumbs
- Useful category content
Filters & indexing
Rules for URLs created by filters, sorting and variants, matched to your catalogue structure.
- Canonical URLs and duplicates
- Crawling, sitemaps and indexing
- Pagination and filter combinations
Speed & mobile experience
Find what slows the store down or makes browsing and choosing products difficult.
- Image and script loading
- Core Web Vitals and templates
- Mobile navigation and interactions
Product data & feeds
Keep information consistent across the page, structured data and product feeds shared with Google.
- Relevant Product markup
- Consistent prices and availability
- Merchant Center data and errors
Stock & catalogue changes
Define what happens to pages when products sell out, are replaced or leave the catalogue.
- Temporarily unavailable products
- Discontinued products and alternatives
- Redirects where appropriate
Working with your platform
SEO connected to store development.
Recommendations need to be implementable. We adapt the work to your platform, theme, extensions and the team maintaining the store.
Magento
Magento 2 categories, filters, variants and templates, including Hyvä.
Explore development servicesShopify
Collections, products, themes and apps, within the platform’s capabilities.
Explore development servicesWooCommerce
Product pages, taxonomies, themes and WordPress extensions.
Explore development servicesUsing PrestaShop or a custom platform? Tell us what you run and we’ll assess the work needed.
What you receive
A clear plan, followed by practical changes.
Audit & priorities
Findings, examples of affected pages and a recommended order of work.
Content & implementation
Agreed changes to pages, templates and settings, delivered by us or with your team.
Verification & reporting
A record of changes and the measures being tracked, with checks after release.
Measuring progress
Track what changes in your store.
We establish a baseline and follow priority pages: indexing, organic impressions and clicks, then visitor behaviour and orders where data is available. We interpret changes alongside stock availability, seasonality and campaigns.
- Search visibility
- Priority pages
- Behaviour and orders
FAQ
Before we start
How much does ecommerce SEO cost?
It depends on the platform, catalogue size, existing issues and the amount of implementation required. After an initial review, we propose the scope, budget and schedule.
When can we expect results?
Some technical changes can be checked immediately. Changes in search depend on pages being crawled and reassessed, as well as competition, content and other factors. We agree what to measure and when to review progress.
Do you optimise every product manually?
We prioritise important products and categories, then work on templates and rules for recurring issues. This lets us adapt the approach to larger catalogues.
What happens to out-of-stock products?
We distinguish temporary stock shortages from permanently discontinued products. The approach depends on the product, demand and relevant alternatives, avoiding redirects to unrelated pages.
Does structured data guarantee enhanced Google listings?
No. Structured data and Merchant Center information can help Google understand your products and their eligibility for certain appearances. Google decides when and how to display them.
Is Google Ads included?
Paid campaigns are scoped separately from SEO. We can discuss a coordinated plan for content, product data and advertising based on your store’s goals.
Let’s start with your store.
Send us the link, the platform and what you’d like to improve. You don’t need an audit prepared—we’ll work out the next step together.